bmp | Bucsko Design

A Logo Designer Should Provide You With…

Posted by Bucsko Design in Blog Tips, Branding, Design Tips, Graphic Design, Identity, Logo Design, Product Display, Tutorial on August 8, 2012

A Consumers Guide to the Correct Designer Files…

I have noticed recently that when I start on a clients project and ask for their original files to re-create, print or design product packaging; that more and more lately have been finished products of crap.

This isn’t to say that it’s always the designers fault by producing the wrong file formats for clients, but can be said the same for clients not understanding which formats they are entitled to let alone being educated enough to which formats will be used in which instances.

I’ve listed below some formats you should be receiving from your designer and what your designer is expected to give you based on the industry standards and what the majority of most creative’s often follow for a guideline to ensure 100% customer satisfaction.

File Formats | Deliverable’s

The more files you’re provided by a designer the easier it will be down the road to encounter less problematic headaches, not to mention any creative that has to work with your files later will be appreciative of the effort put forth from the beginning by your graphic designer.

Whether you’re printing high quality, integrating a logo into a website, or inserting your company logo onto merchandising material; there’s always various file formats that should be used over other deliverables.

I always provide my clients with a full colored, CMYK file for the printed file formats (.EPS | .TIFF) and RGB for the web formats (.JPG | .PNG | .GIF). I also include a Hexadecimal Code and Pantone Color Code as these are becoming more common today with variations in printers, designers and software programs using multiple platforms to accomplish several tasks.

.EPS | .AI Files

An EPS or .AI file, are versatile vector formats of your logo. These can be resized as big or small as you want without compromising the quality of the logo.

EPS is compatible in a large number of programs and is great for use with printed elements due to its high quality. The same can be said for .AI files which are produced by Adobe Illustrator Software and is highly used throughout the industry.

These files are used for the following:
Business cards
Brochures
Tri-Folds Pamphlets
Advertisements
Product Printing
Product Label Printing
Printed Merchandising Material
High Quality Printing

.JPG | .GIF | .PNG Files

Although these files cannot be resized like that of an .EPS or .AI format, the image formats are still preferred for online web use. Being smaller file sizes, they load much faster on the Internet and look crystal clear to the eye when viewed on a monitor/screen. Bucsko Design & Logo creates our image files larger than most so clients are able to downsize as needed yet still keep the clarity that is desired.

These files are used for the following:
Website’s
Online Ads and Banners
Email marketing and signatures
Web | Internet | Online Deliverables
eBlast Campaigns
Social Media Sites
Blog’s
Online Profiles

.TIFF | .BMP Files

A .TIFF or .BMP is widely used by graphic artists and is common in most software programs today. These formats are higher in quality than .JPG, .PNG or .GIF, but not vector-formatted like an .EPS or .AI file format would be.

When my company, Bucsko Design sends either the .TIFF or .BMP files to a client… I create them in a larger size so the client can resize later or keep the larger size for more versatility in production. Many printers will call me and ask if I can produce these formats in 300DPI (dots per inch) and are implemented well into Higher Quality Printing Projects.

These files are used for the following:
Word Document | PDF Software Programs
Invoices
Letterheads
Flyers
Promotional Mailings
Full Color Printing

Big Media Inc Logo Version in Black & White

Black & White Logo Versions

I’m not sure why more of the Black & White logo versions are not presented to clients when they receive the final files but most designers always produce, or (were taught in Design 101) to start their design in Black & White then once completed, convert to the desired color palettes requested by their clients… none-the-less, these B&W files are more often than not left out of the mix.

Favicons | Icons

A miniature logo that appears in the top left corner of the web address bar in your browser or better known as a “Favicon” spreads the brand identity further across all platforms for better exposure. This is especially true with the overwhelming use of Mobile Marketing and Sales via iPhones, smartphones, tablets and iPads to name just a few that are inundating our market. My software that I use at BD&L, automatically kicks me a favicon sized logo when I complete a full size version of the design. Trust me, you will be elated as a customer, to get this little gem of a graphic from your designer and the usage is never ending plus multi-faceted.

Kindest Regards,

RJ Bucsko | Bucsko Design & Logo | http://bucsko.com

NETWORKS