Archive for category Marketing

How To Optimize Your LinkedIn Profile

In 2011, LinkedIn’s 150 million members conducted more than 4 billion professional searches. The network boasts executive profiles from all Fortune 500 companies, and adds new members at a rate of more than 2 per second. What’s more, if you’ve ever faced an executive gatekeeper, social networks like LinkedIn bypass them directly, since connection requests and direct messages go right to the member. Clearly, LinkedIn is a platform that cannot be ignored.

To get the most out of LinkedIn, optimize the following key sections of your profile:

Basic Information

Your basic information includes your name, photograph, location, industry, and most importantly, your professional headline. This section shows at the top of your profile page. The headline is your first chance to make an impression, in under 140 characters. You have an opportunity to include more than just your “official” title — so carefully craft a headline with keywords that are important to your industry.

For example, your headline could read “Helping homeowners in the tri-county region market their home online,” instead of “real estate salesperson.” Big difference.

Summary And Specialties

After Basic Information are the Summary and Specialties sections. The Summary is like an expanded personal biography, so again, use keywords and keyphrases that would help me get to know your background better. Below this section are your Specialties, another area to list your keywords and keyphrases.

Job Titles And Descriptions

Moving down the profile are your Job Titles and Descriptions. Consider listing all positions you’ve had — you never know how a connection could be made. Include relevant keywords and keyphrases for each.

Add Connections

We’re doing all this profile prework so we have the most complete information possible when networking with other professionals.

To find new connections, use the advanced search function, in the top right hand section, and search by job titles, companies and geographic locations. You can also search for groups to join.

LinkedIn also gives you an option to import your email contacts, which will send everyone a default connection request. However, if you send them individually, and customize your message, you’ll get a better response (and more connections). So find common ground, such as a shared company or group, or as alumni of a school or college.

Don’t forget to your 1st level connections for their connections. With LinkedIn, you truly are only a step or two away from connecting with potential clients, recruiters, and the link. But always ask for an introduction!

Finally, update your status message often — daily if possible. Remember, LinkedIn regularly sends out network summary emails with activity (yet another chance to pick up more connections).

If you follow these simple LinkedIn optimization steps, you’ll be well on your way to fruitful connections, new clients and more influence over your personal brand.

Other Social Optimization Guides:
• 7 Easy Steps To Turn Your Twitter Account Into A SEO Magnet
• A Simple Guide To Getting Started On Google+
• Facebook Timeline For Brands & Businesses Factsheet

Post from: Search Engine People SEO Blog
How To Optimize Your LinkedIn Profile

>Written by Brian Farrell, social selling |


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M&M’s… Not What You Think!


Make More Sales

M&M’s are usually a color coated, sweet shelled, melt in your mouth not in your hands candy… but today they are the start of a 10 step series I have put together over the past 15 years while in various sales, manager and owner positions throughout my career.

M&M’s = Master More Sales | 10 Steps to help your business sale in lean times

Step #1 – “Know thy customer”

As we all know in the sales world we almost never make the sale in the first, nor in the second attempt (of course depending on the business such as: retail stores) but for the most part it has become essential to create, keep and maintain an open line of communication. In the old days it was 21 day files, follow-up sheets, cold calls and thank you letters. Today it is the High Speed Informational Highway of Facebook, twitter, google+, LinkedIn and the thousand others we could mention. If you aren’t connected socially with your clients… it’s your own darn fault, the tools are there, you just have to implement them and quit procrastinating the fact.

With so much information at your fingertips one should know the in’s and outs of their clients… if you don’t know how, partner up with an office veteran that does, watch a youtube video tutorial but do something. Understand what you’re selling. Does a car salesman not know what engine, features or safety facts each car on the lot has? Of course they do as it builds confidence and trust that you are looking out for the clients best interest in all aspects and not just their pocketbooks. Play through different scenario’s or watch how other sales people in the office handle their situations… you can only utilize  experience if it’s actual gained knowledge no matter how it’s acquired. Don’t be afraid to roundtable and meet daily as a whole, group ideas through discussion can generate more possible marketing strategies in one day than one can accomplish in a month by themselves (that’s a 30:1 odds difference).

None of this works though if you do not create a daily repetition that assures consistent, successful and directed contact towards the main priority… “The Sale”

There is nothing wrong with the old ways and must be integrated into daily use with new technology to be effective… 21 days files should now be a desktop organizer/calendar, follow-up sheets should be done via blogs, eBlast, email marketing, re-tweets and Facebook interaction to name a few. Your cold calls should not be cold at all… with as much information and interaction you can do with your clients online, this should make calling them a breeze (you can always find something helpful to offer to generate a call to a client, just be personable), and lastly… keeping this M&M’s performance tool sheet by Bucsko Design & Logo close by to utilize future sales building prowess and knowledge to Master More Sales.

What to expect in the next 9 Blogs of M&M’s:

#2: 10 Guidelines for Success

#3: 10 Codes of  Sales

#4: How to spot the Buyer

#5: 7 steps to successful follow-up

#6: Utilizing Social Media to Boost Sales

#7: My 3 most Potent Sales/Marketing Strategies

#8: Do they trust you? Probably not, but I can show you how in 24hrs

#9: All that work… now make them feel obligated, you’re worth it!

#10: No more talk… Master More Sales


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