Archive for category Branding

How To Optimize Your LinkedIn Profile

In 2011, LinkedIn’s 150 million members conducted more than 4 billion professional searches. The network boasts executive profiles from all Fortune 500 companies, and adds new members at a rate of more than 2 per second. What’s more, if you’ve ever faced an executive gatekeeper, social networks like LinkedIn bypass them directly, since connection requests and direct messages go right to the member. Clearly, LinkedIn is a platform that cannot be ignored.

To get the most out of LinkedIn, optimize the following key sections of your profile:

Basic Information

Your basic information includes your name, photograph, location, industry, and most importantly, your professional headline. This section shows at the top of your profile page. The headline is your first chance to make an impression, in under 140 characters. You have an opportunity to include more than just your “official” title — so carefully craft a headline with keywords that are important to your industry.

For example, your headline could read “Helping homeowners in the tri-county region market their home online,” instead of “real estate salesperson.” Big difference.

Summary And Specialties

After Basic Information are the Summary and Specialties sections. The Summary is like an expanded personal biography, so again, use keywords and keyphrases that would help me get to know your background better. Below this section are your Specialties, another area to list your keywords and keyphrases.

Job Titles And Descriptions

Moving down the profile are your Job Titles and Descriptions. Consider listing all positions you’ve had — you never know how a connection could be made. Include relevant keywords and keyphrases for each.

Add Connections

We’re doing all this profile prework so we have the most complete information possible when networking with other professionals.

To find new connections, use the advanced search function, in the top right hand section, and search by job titles, companies and geographic locations. You can also search for groups to join.

LinkedIn also gives you an option to import your email contacts, which will send everyone a default connection request. However, if you send them individually, and customize your message, you’ll get a better response (and more connections). So find common ground, such as a shared company or group, or as alumni of a school or college.

Don’t forget to your 1st level connections for their connections. With LinkedIn, you truly are only a step or two away from connecting with potential clients, recruiters, and the link. But always ask for an introduction!

Finally, update your status message often — daily if possible. Remember, LinkedIn regularly sends out network summary emails with activity (yet another chance to pick up more connections).

If you follow these simple LinkedIn optimization steps, you’ll be well on your way to fruitful connections, new clients and more influence over your personal brand.

Other Social Optimization Guides:
• 7 Easy Steps To Turn Your Twitter Account Into A SEO Magnet
• A Simple Guide To Getting Started On Google+
• Facebook Timeline For Brands & Businesses Factsheet

Post from: Search Engine People SEO Blog
How To Optimize Your LinkedIn Profile

>Written by Brian Farrell, social selling |

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Naslund Motorsports | Logo & Branding Concept Design

Kart Branding & Logo Design

  • Naslund Motorsports | Sean Naslund out of Western Washington owner/operator of a team of karts occupying PGP Motorsports Park came to Bucsko Design for their branding needs. The team has sponsored many events and functions but most proudly back the Seattle Childrens Hospital Karting Challenge. To date almost $50,000 has been raised for the cause. They are a prominent group in the Greater Puget Sound Region and have backed many community events

  • Bucsko Design was asked to brand the Naslund Racing Team and give an iconic feel to the racing aspect of the design… low and behold, a vision was born. While accomplishing the font and color scheme immediately, the idea of replacing the “A” with the Iconic Tachometer came days into the project after several failed attempts. The original design did not go as planned, while neither the feel of the tach with its rough, hard and straight-line edges nor the shadowing… just did not satisfy the client, thus leading to our final change of… “rounded corners.” The Smooth as a baby’s bottom feel emerged and our final concept and designs were born. With Naslund Motorsports excited to sport their new brand Bucsko Design & Logo released the final art board on May 23rd 2011.

    Naslund Motorsports Logo & Branding Design

    Naslund Motorsports Logo & Branding Design

  • Final Logo | Branding Design completed on May 23rd, 2011 | by: RJ Bucsko | Bucsko Design & Logo

  • Naslund Mens T-Shirt with arm branding and sleeve icon | bold and prominent logo on the chest
  • Naslund Motorsports Womens T-Shirt Design | Logo on chest
  • Naslund Motorsports Team Pit Crew Short Sleeve Button Front | Logo displayed on right arm sleeve | Iconic Tachometer


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